New Rules of Retail: Handing Over the Treasure Map

A sign of safety precautions for post-pandemic shopping.

Over the past few weeks, we’ve examined the challenge to retail caused by the COVID-19 pandemic, and we’ve looked at some innovative ways retailers can respond.

Today, I want to look at two of the rules of retail in that new normal, starting with rule three: shoppers will favor retailers that prioritize and deliver transparency in product availability and assortment.