A Closer Look at the New Rules of Retail

Shopping needs to offer a clearer path to assortment undertstanding and selection.

Over the past couple of weeks, we’ve looked at the major challenges retail is facing as a result of the COVID-19 pandemic, and we’ve begun to look at some ways retailers can survive and thrive in this new normal.

Today, I want to look at the second rule of retail in that new normal: consumers no longer see retail as a leisure or entertainment activity.